X is for X
OK, that seems like a bit of a copout (again), but really it isn't. (OK, it is, but I didn't want to do "X is for Xylem"). X is a "power letter". It seems to have been absorbed by marketers as having mystery, excitement and power. Think of how many times you've heard the letter X used to describe something -- Planet X, OS X, XP, MXC, even a certain box. Why was X selected for this honour? Why don't other letters carry the same levels of interpretation? Why are there no Bboxes? OS M? P rays? Indeed, I can't really think of any letter with as few words, and as much force as the letter X. Perhaps that's the reason? With fewer words, people thought X had a level of mystery? Mind you, "E" has almost as much power.
Figure it out for me, good people...
Today's Exercise: Other than figure this out for me, use another single letter as part of your day -- watch, "The L-word", go play pool at a "Q place", or play some "B-ball". Even better, pick one of the lonely, forgotten letters, and begin to apply it with power. Fire up your Gbox, write a Dmail and discover W rays.
Print | posted on Sunday, November 20, 2005 2:44 AM